July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
September 14, 2011
Facebook ads. Facebook brand pages. Facebook e-commerce. The forces are working hard to make the Face the place for marketers, but according to a new study Twitter has them beat.
The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behavior. The survey was given to 2,574 online purchasers who shopped between July 14 and August 8, 2011 and here’s what they found out.
35% of respondents said that Twitter feeds had an influence on their purchase decisions. Only 23.5% had the same thing to say about Facebook.
72.6% of the survey respondents said they wait for items to go on sale before buying. And forget brand loyalty as 60% said they’d buy a store brand over the name brand if it was cheaper.
37% said they use coupons most of the time and 60% said they wouldn’t have made their last purchase without a coupon code.
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