September 14, 2011

Study: Twitter influences more purchases than Facebook

Facebook ads. Facebook brand pages. Facebook e-commerce. The forces are working hard to make the Face the place for marketers, but according to a new study Twitter has them beat.

The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behavior. The survey was given to 2,574 online purchasers who shopped between July 14 and August 8, 2011 and here’s what they found out.

35% of respondents said that Twitter feeds had an influence on their purchase decisions. Only 23.5% had the same thing to say about Facebook.

72.6% of the survey respondents said they wait for items to go on sale before buying. And forget brand loyalty as 60% said they’d buy a store brand over the name brand if it was cheaper.

37% said they use coupons most of the time and 60% said they wouldn’t have made their last purchase without a coupon code.

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