December 13, 2018
Hotelbeds: Year-end review and forecast trends for 2019
2018 has been yet another year where growth in the intermediary market for hotel sales has outstripped the growth in the direct channel for the hotels.Read more
Two separate reports reveal that advertising spend by some of the largest travel companies demonstrates the success that comes from cross-channel campaigns.
During the first four months in 2016, 3,288 advertisers spent $107 million sponsoring travel-related keyword groups on desktop for search advertising -- up 13% compared with the $95 million in advertising that companies spent during the same period in 2015, according to data released from AdGooroo Wednesday.
The data looks at paid-search advertising in the travel sector, examining the top 250 non-branded keywords on Google desktop from January through April 2016.
Expedia.com led all advertisers with a 7.52% click share from January through April 2016, followed by Kayak.com with 6.94%, and CheapOAir.com with 5.85%.
Get the full story at MediaPost
Visit our sponsors: