Survey: 70% of companies yet to launch a mobile site
November 02, 2011 | Online Marketing
Despite the rapid growth in popularity of mobile internet use, two-thirds of companies have yet to optimise their websites for mobile. This is one of the findings based on a survey of more than 700 client-side and agency digital marketers.
One thing companies should be doing is monitoring the levels of traffic that arrive at their websites from mobile devices. This will provide a valuable insight into the opportunities that exist, and should help to make the business case for launching a mobile site or app.
Another way to see if you need a mobile site is to look at the user experience for mobile visitors. This will tell you whether some parts of the site simply do not work, Flash elements for example. Also, while it may work reasonably well via mobile, there may be barriers to purchase which will only be picked up during testing.
However, just under a third (28% of companies and 30% of agency clients) say they have used mobile phones and under a fifth have used tablets while testing (16% of company respondents and 17% of agency clients).
Get the full story at Econsultancy
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