Sustainable hotels will likely be characterised most by going green and promoting culture and diversity, although they’ll be in a position to contribute to all areas.
Considering profitability and guest experience are the two most important aspects of a hotel business, is it possible to be successful while also being sustainable and responsible, and to what extent?
One of the most manageable and achievable routes hotels can take is that of environmental protection and climate change management. There’s now too much evidence for climate change to ignore. Global temperature increases, melting ice caps, rising sea levels, regular extreme weather events and more point to a natural environment that needs intervention to recover.
A report by Euromonitor International investigates the potential for sustainable hotels and their relationship with eco-conscious guests.
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