Tablet users embrace m-commerce
November 11, 2011 | Online Marketing
According to a new study on mobile banking and commerce indicate that tablet owners are almost as likely as PC and laptop owners to use their devices to make purchases. Two-thirds of tablet users make purchases on the device, compared to 83% of PC owners.
Younger users are more comfortable using tablets to buy products and services. Nearly eight in 10 tablet owners ages 18 to 34 make purchases with the devices, compared to 50% of people 35 to 54 and 43% of those 55+, according to the study, which is based on comScore data.
The top three products and services bought across all mobile devices are event tickets, daily deals from sites like Groupon and LivingSocial and clothing. Security is the main reason that people hold back from doing mobile transactions, but that concern is not as big a barrier for tablet owners.
Nearly a third of smartphone users (32%) cited security as one reason they have not made a mobile purchase, compared to only 17% of tablet users.
Get the full story at Media Post
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