July 16, 2013

Technology key to hotel success, yet few hoteliers investing in advancements


The majority of hoteliers believe that investing in the latest technology, such as remote check-in and in-room ordering systems, will help boost their business, yet few say they have the budget to do so.

Separate research by two companies – Samsung Electronics UK and hospitality IT Support company Cardonet – out this week, has revealed that just a quarter of hotels have money to invest in technology despite 82 per cent of hoteliers agreeing that spending out on the latest technology could boost customer loyalty and increase revenue.

What's more, according to the survey of 107 hoteliers by Cardonet, 27 per cent stated they had no budget whatsoever to invest in the latest advancements while another 16 per cent said they were looking into whether a budget was available.

Graham Long, vice president of Samsung Electrics UK, said businesses could see a boost to business by making room in the budget for new technology and investing in new systems.

“The ultimate goal of any hotelier is to boost occupancy levels," he said. "While the vast majority of hoteliers understand that technology can help them achieve this, most are not geared up to adopt new solutions. By staying close to IT resellers and suppliers and focusing on offering services that will drive increased customer advocacy and revenues, the research shows that significant returns on investments can be realised.”

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