With some creativity and planning, every hotel can define their own brand identity and communicate this with their target audience. Here's how to get started.
Some of the more successful hotels have now moved away from long standardised campaigns to bite-sized narratives told though bold photography and short videos on social channels like Instagram and Snapchat.
Think about everything that happens in a hotel day to day and how you can showcase that, whether it’s a video of your Head Chef preparing their signature dish, a photo of the wedding couple arriving for their celebrations or a photo of the family relaxing on the hotel grounds with a picnic – all of these can be packaged as a form of storytelling through your social channels.
So how do you get started?
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