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Ten examples of Facebook ads that work (and why)

June 25, 2012 | Online Marketing

While elevance, a great call-to-action, and highlighting the value proposition are all important, the main different between Facebook and Google is that the messaging strategy is push versus pull. On Facebook, your ads need to be louder and grab the attention of a user.

High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. When advertising on Facebook, however, the crucial elements of 'effective' ads change a bit. While relevance, a great call-to-action, and highlighting the value proposition are all important, the main different between Facebook and Google is that the messaging strategy is push versus pull. On Google, users are actively searching for something and then browsing the search results to find the content that best suits them.

On Facebook, users are there to check in on their social lives, which means that the element of disruption comes into play. Your ads now need to be louder and grab the attention of a user so they stop doing what they had initially set out to do on Facebook, and change their course of action to pay attention to your ad. And for Facebook advertisers, that's a big challenge.

That's why it's even more important to keep those best practices of relevance, calls-to-action, and value proposition in mind, in addition to the distraction factor, when creating Facebook ads. And if we do that, here are 10 Facebook ads we think are representative of effective Facebook advertising, and we'll break down exactly why.

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