May 18, 2018
The OTA battlefield: Legislation to loyalty
The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor.Read more
April 08, 2011
Most hotels have realised by now that being on Facebook is not an option anymore yet a must-do. While, so it seems, the majority of hotels or hotel brands does have a Facebook page, the intensity and creativity of the use of Social Media, and Facebook in particular, differs dramatically.
Many hotels, it seems, do lack a Facebook strategy. They do post, mainly promote their offers and sometimes post something very far fetched.
The result: The engagement of their fans (let‘s call them fans as long as there is no better name), is rather low. Facebook veterans, however, know that this number is way more important than the actual number of fans. Indeed, the first one will help grow the second.
So, here are some tested ideas to post on your page which can help you to increase fan engagement.
Get the full story at Gaby Feile's blog
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