Ten ways brands can annoy fans and followers
September 19, 2011 | Online Marketing
If you want to guarantee a fanbase of annoyed and frustrated customers, use your social media channels exclusively as a sales tool. You're going to want to promote sales on a regular basis but you need to make sure this sales content is pushed in a respectful and intelligent way.
Just like in a real life brand/consumer situation, people hate to feel like they're being sold to (badly!), so avoid treating your social feeds as sales-spam territory. Naturally you're going to want to promote sales on a regular basis (unless you're advanced enough to be measuring your effectiveness through less obvious metrics - in which case, good work!) but you need to make sure this sales content is pushed in a respectful and intelligent way.
A number of recent studies have pointed to the desire for 'discounts and offers' as one of the key reasons people follow a brand, but overdoing it may stop people from following you, or at the very least stop engaging with you. It might look like a quick win now, but in the long term it will do more damage than it's worth.
Get the full story at Econsultancy
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