The art of active listening in a social media
November 19, 2009 |
Just talking at people isn't going to cut it in this new social order where a sense of belonging is critical. If you make active listening a habit, then you will be building your social media marketing campaigns on a string foundation for effective communication.
Social media venues provide us with many ways to chat. But the question is if anyone is listening? There are some pretty quick ways to find out if you need to be part of the conversation when your brand or online business is already the focus of the conversation. But first, you have to listen.
By using a free tool like Quarkbase.com, BlogPulse, or Google Blog Search, you can quickly get some ideas about social media mentions of just about anything, and you can quickly discover where to start listening to different conversations, as well as consider the possibilities that some of these destinations could directly impact your link-building efforts.
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