The demographics of Pinterest’s users
January 26, 2012 | Online Marketing
With a share of over 80 percent, Pinterest users are largely women. Think of it as "Tumblr for ladies." Among them boomers and Boomerangs account for more than 10% of Pinterest visits, in which they might pin travel plans and imagery related to their online habits.
comScore says that the blossoming social curation site has over 4m registered users and is growing rapidly, while Google Ad Planner shows that nearly 1.5m people visit Pinterest every day – spending 14 minutes on the site on average.
But rather than suggest ways for brands to use Pinterest tactically, it’s a far smarter approach to look at the types of people these users are – and whether Pinterest is an appropriate community in which to mingle.
Google Ad planner shows that users are:
- Largely women (a 80% to 20% ratio). So there’s some truth to Matt Buchanan’s post on Gizmodo yesterday that proclaims Pinterest as “a Tumblr for ladies”.
- Aged mainly between 25 and 44 (accounting for 55% of the group, 30% are 25-34, 25% are 35 – 44)
- Just 25% of users have a bachelors degree or higher
- The majority live off a household income of $25-75k
Get the full story at Econsultancy
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