January 11, 2017

The evolution of the customer journey in 2017: Optimizing moments that matter


Tracking the customer’s journey through a sales funnel, website user path, or any other journey is one of the top priorities for marketers today.

Until recently, we were able to map out the path that the typical customer would take when making a buying decision or searching for information to inform that decision. We could identify exactly how and when they would move to the next stage of the buying cycle and what triggered that behavior.

However, the days of identifying a linear “buyer’s journey” are giving way to a much more challenging mandate as the customer journey becomes increasingly fragmented.

Here’s a close look at the shift from the linear customer journey, and the new model that will be guiding your marketing efforts.

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