The future of loyalty programs will be powered by social media
September 29, 2011 | Online Marketing
Did you know that over 80% of members of an airline loyalty program never earn enough miles to redeem a flight? And most of the other 20% fly so much that the last thing they want to do is to step on another plane. Do you see why some loyalty program managers are worried?
Simpliflying partnered with Cranfield University in the UK to conduct a study on how frequent travelers (who travel at least five times a year) use social media. And here are some highlights of what they found:
- There are more airlines on Twitter than there are airlines with frequent flyer programs (191 vs 179)
- Almost 90% of frequent flyers use Facebook regularly, and over 65% “Like” at least one airline on Facebook
- To frequent fliers cheapest fare is the least significant loyalty factor among customer service, earning loyalty points and onboard experience
- 72% of frequent fliers would join a social loyalty program
- Over 65% of frequent fliers would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.
- Over 80% of frequent fliers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.
Get the full story at SimpliFlying
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