August 30, 2013

The future of mobile wallets is … digital coupons


Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets. Which means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook or Google Wallet.

That’s a least a step up from six months ago, when PayPal was the only digital wallet provider that more than half of American consumers had even heard of. Now, only 19 percent of Americans have no clue what mobile wallets are.

And for those who aren’t currently using mobile wallets, the study says, more would try one in order to receive promotions and special offers than any other benefit. 50 percent think special deals are good reasons to try mobile wallets, while another 43 percent would like mobile wallets to organize their loyalty cards and coupons.

“This research confirms what we’ve been seeing in the mobile wallet campaigns we have run for our retail customers – a consumer’s phone is more than just a research tool,” said Jack Philbin, co-founder and CEO of Vibes, in a statement. “With emerging mobile wallet technologies such as Apple’s Passbook and Google Wallet Objects, consumers are able toorganize their phones in a way that works for them. Information is delivered based on their preferences, creating a huge opportunity for retailers to not only offer a mobile wallet program, but better educate their customers on how to sign up and reap the benefits.”

Get the full story at VentureBeat

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