The future of shopping
August 27, 2010 |
Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts.
These futuristic technologies are among the interactive tools on display at Interpublic Group of Cos.' new retail center at the advertising company's Media Lab in Los Angeles.
There, Interpublic is testing innovative ways for marketers to connect with customers as part of an effort to better understand what makes consumers buy and to encourage companies to rethink their approaches to the role of the retail store.
Emily Steel discusses a new wave of digital technologies that pitch consumers while they shop.
Retailers are grappling with lackluster sales and consumers who are dissatisfied with the store experience as online shopping with its related interactivity becomes mainstream. Shopper satisfaction at retail stores is declining up to 15% a year, according to an ongoing IPG Media Lab study of more than 10,000 North American shoppers.
Get the full story at The Wall Street Journal (free content)
Latest Industry News
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
Mobile travel searches most often related to transportation
24 May, 2012 | Hotel Marketing
Google updates travel research library
24 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
Mobile marketing small but growing
24 May, 2012 | Online Marketing
Advanced social media - amateurs and agencies need not apply
24 May, 2012 | Online Marketing
The change in hotel search
23 May, 2012 | Hotel Marketing
Can Hertz shake up car sharing?
23 May, 2012 | Online Travel
Travel forecasts predict summer gains, fall uncertainty
23 May, 2012 | Hotel Marketing
Room price takes top spot among U.S. traveler considerations
23 May, 2012 | Hotel Marketing
“Turn off” the old way, and adopt agile marketing
23 May, 2012 | Online Marketing
More on why marketers fail with Facebook ads
23 May, 2012 | Online Marketing
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
According to Orbitz, 77 percent of Americans have summer travel plans
22 May, 2012 | Hotel Marketing
More on TripAdvisor’s challenge with genuine reviews
22 May, 2012 | Hotel Marketing
Most Popular Articles
Facebook users can now book hotel rooms, and earn commissions
18 May, 2012 | Hotel Marketing
Facebook travel app Gogobot hits 1 million users, 30 times more traffic than all its competitors
18 May, 2012 | Online Travel
No Facebook. Understanding social media in China
18 May, 2012 | Online Marketing
Kayak to ride Facebook wave
18 May, 2012 | Online Travel
As Facebook grows, millions say, ‘no, thanks’
18 May, 2012 | Online Marketing
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
U.S. isn’t the most Facebook-addicted country
18 May, 2012 | Online Marketing
TripAdvisor grows while countering problems
21 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
