Hospitality is a giant industry, constantly growing, constantly changing and improving and guest feedback plays an important role throughout every step of the guest journey.
While swimming in such deep waters, knowing and understanding all of its complex implications can sometimes come as a challenge. Especially since technology has started to impact hospitality and the importance of reviews and continues to do so, more and more every day, new and exciting concepts arise and you have to make sure that you keep up with them.
This is why we created the Guest Feedback A-Z Guide for Hotels, meant to break down all of the most relevant notions that are of interest to hoteliers and other members of the industry. We included short definitions and external references and divided the guide into 4 equal parts.
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