December 06, 2018

The image distribution challenge for hotel chains


Third party booking channels, like Expedia and Booking.com, recognize that bookings are directly correlated to the quality and quantity of visual content.

The problem is, how do channels get this visual content from the brands in an effective manner, and how can they use this content to curate personalized travel shopping experiences?

Leonardo's Vice President of Global Sales, Milos Krsmanovic, reveals the various roadblocks that prevent channels from curating and presenting content that earns bookings.

Watch the video at Leonardo