September 03, 2018

The impact of influencer marketing on the hotel booking journey


A boom in activity on social media has led to the growth of influencer marketing within the travel industry.

The impact that this is having even extends to influencing the purchasing habits of millennials’ friends, families and followers.

Peer-to-peer recommendations are far more trusted than traditional adverts on traditional channels that do not engage with but instead talk at consumers.

The booking journey has been changed by the way consumers are engaging with hotels and businesses.

Get the full story at PhocusWire