Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should pay attention.
The importance of hotel presence on Google is definitely not something to be disputed. Studies show that 81% of travelers prefer using Google during their travel/accommodation search process. This is why it’s imperative to make sure that your hotel has a high visibility on Google. This can he boosted by mastering rich snippets, UX and SEO.
Picture it like this: when a customer is browsing for a certain product online, or in hospitality’s case, a certain hotel, if the result is right in front of him, it fits his needs and expectation, provides just enough information and saves him time, it’s only logical that the customer would be more inclined to making the purchase/booking the hotel.
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