HOTELMARKETING.COM

The key to success on the Google Display Network

June 14, 2012 | Online Marketing

Small businesses are realizing that they can go beyond search ads with the Google Display Network, reaching new customers and leads with engaging and relevant messages. In the past year alone, the number of small businesses running ads on the Google Display Network has almost doubled.

The key to being successful on the Google Display Network is understanding the mix of targeting types you should use to achieve your marketing objective. While there is no one-size-fits-all strategy, we know there are recurring themes among businesses who have set up successful display campaigns.

Google found three small businesses that are great illustrations of these different approaches to display: Julian Bakery, Legacy Learning Systems, and Bedder Way.

Let’s take a closer look at their successful display network strategies:

- Drive sales online and in stores – Since ramping up their GDN campaign to drive online and offline sales, Julian Bakery has grown from 40 distributors and 100 customers to 1000 distributors and 300,000 customers nationwide.

- Control and understand every dollar you spend – Legacy Learning System achieves, on average, 1M impressions per day on the Google Display Network and 150 online sales per month by maximizing their ad performance using conversion tracking data.

- Harness the power of an image – Bedder Way has increased their display network conversions by 50% and decreased their cost per conversion by 25%, by using image ads on the display network to visually showcase their murphy beds.

Get the full story at Google

Visit our sponsors: