The long tail of search, and its impact on hotels
September 06, 2010 |
In its recent analysis focusing on percentage of clicks in the U. S. by number of keywords for June and July 2010, online competitive intelligence service Experian Hitwise found that longer search queries - those averaging five to eight words long - increased one percent from June to July.
The long tail is definitely getting longer, says Barbara Pezzi, director of Web Marketing & e-Commerce, Fairmont Raffles Hotels.
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