The travel industry has started pumping furious money into courting a millennial caricature that is approaching its sell-by date.
Travel companies will also have to stop trying to court a hipster stereotype.
The millennials are no more all selfie-stick-wielding brunch addicts than the Baby Boomers are all satisfied to spend their holidays entombed in a super resort, shuffling between the swimming pool and the golf course.
The travel sector would do well to go back to basics and remember the first rule of any business: don’t insult your customer.
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