March 13, 2018

The millennial hipster is in terminal decline. The travel industry must respond

The travel industry has started pumping furious money into courting a millennial caricature that is approaching its sell-by date.

Travel companies will also have to stop trying to court a hipster stereotype.

The millennials are no more all selfie-stick-wielding brunch addicts than the Baby Boomers are all satisfied to spend their holidays entombed in a super resort, shuffling between the swimming pool and the golf course.

The travel sector would do well to go back to basics and remember the first rule of any business: don’t insult your customer.

Get the full story at the Telegraph