July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
New data compiled suggests that Wyndham may have the most rewarding loyalty program in the American hotel industry.
On average, Wyndham Rewards returns 16.7% in value on every dollar spent on a room booking, nearly twice as much as Marriott Rewards, the second-ranked program in the study which was published by the Ideaworks Company.
Ideaworks used a unique calculation to evaluate the most rewarding hotel loyalty program. In short, the study took the number of points earned on an average hotel booking and determined how that payback could be applied to a portion of a future booking. In Wyndham's case, for example, an average of 16.7% of each hotel night booked could be used for a future stay. Put another way, a $100/night room at a Wyndham property would result in $16.70 of credit towards another room -- or it would take 5.9 stays for an average member of Wyndham Rewards to earn an additional free night.
Get the full story at Forbes
Visit our sponsors: