The new SEO process
February 22, 2012 | Online Marketing
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same.
Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix.
In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix.
This article discusses a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
Get the full story at SEOmoz
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