The next big thing for marketers: Social magazines
July 23, 2010 |
Tablet computers - like the iPad - provide a new way for people to consume and interact with media. If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers.
Today, Flipboard, a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. In less than a day, it has become the second-most popular free iPad application. Flipboard turns an iPad into a social magazine. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble.
Flipboard organizes tweets, links, blog posts and news articles into a digital magazine that readers can flip through with a flick of the wrist. Flipboard isn
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