The potential of in-destination activities and services in travel
March 01, 2010 |
Local activities, events, attractions and services have long been overlooked - or passed over - by the broader travel industry. But there are four major trends in Web and mobile technology that are poised to transform this domain, opening entirely new opportunities for travel providers.
The travel industry has a pretty good handle on many aspects of its marketplace. For example, we know how many people in the U.S. travel, how often, what products they purchase, how they purchase them and how much they spend. We also know a great deal about the different segments of the travel industry: the transportation and accommodation elements of travel. But when it comes to the things travelers do when they get there
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