April 24, 2018
Marriott launches home-rental program
Marriott introduced the program with 212 London-area homes, which are accessible through both the TributePortfolioHomes.com website and through a link on Marriott's home page.Read more
A recently published study conducted by professor Cathy Enz of the Cornell University School of Hotel Administration has revealed the correlation between review scores, channel mix and revenue performance after customer acquisition costs.
The findings indicate that there is a clear link between all three and that guest reviews impact net revenue performance dynamics.
ReviewPro’s Global Review Index (GRI™), the industry-standard online reputation score calculated from review data from 175 OTAs and review sites, was used in conjunction with monthly channel and revenue performance data from Kalibri Labs. Professor Enz combined all of the data points to identify correlations between review scores, review volumes, booking channel share and net revenue performance.
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