June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
SimilarWeb’s latest whitepaper, The Secrets Behind Booking.com’s Success, takes a look at the leading online travel agency for lodgings and accommodation to see how it leverages its global brand in countries around the world.
Booking.com is the most visited travel website in the world, averaging 426M visits a month. So, what digital strategies have contributed to this success?
Over the past 12-months, booking.com was able to increase global traffic by 8% - a helpful factor is the use of the same URL internationally. During this time period, Russia overtook the US as the country sending the most traffic.
As booking.com continues to compete with Airbnb, it is clear the brand is focusing on smaller international markets. We have noticed unique strategies for each market; Germany favors direct traffic, France is less direct than other European states, and Russia evenly distributed traffic sources.
Download the whitepaper at SImilarWeb (free registration)
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