July 27, 2016
Why TripAdvisor is becoming the Facebook of online travel
Thanks to its plethora of customer data and customer reviews/opinions, TripAdvisor has much higher user stickiness than OTAs.Read more
ReviewPro's Josiah Mackenzie has a great article series on Tnooz, looking back at the technologies that shaped the hotel industry during the past year, as well as an outlook what might come next.
Understanding if a technology is relevant for your audience and effective in your situation is often more valuable than trying to determine whether it’s the next big global trend or not.
The first article in this series, looks at general trends on the social web, the second article talks about trends with reviews and consumer-generated content. And the final article looks at the big picture and goes through some high-level marketing trends we saw over the past year.
Get the full story at Tnooz Part 1 / Part 2 / Part 3
Visit our sponsors: