December 12, 2018
Expedia sees Google as a continuing threat
Expedia is beating the drum that Google is a serious threat to its business - if not an existential one.Read more
As metasearch grows in complexity, it’s also becoming more competitive. According to Koddi’s data this could mean higher acquisition costs and a shift in where bookings are going.
If you’re paying for the clicks to get users to your hotel website, you don’t want them to leave due to a poor experience. With more users beginning their travel searches on their phones, getting the mobile experience right is essential to winning the mobile booking.
Not every hotel has the budget or bandwidth to develop an optimized mobile booking experience, especially one that suits multiple global audiences. This is where facilitated bookings on metasearch sites can help. By allowing users to book directly on metasearch sites, advertisers can offer a seamless and localized mobile booking experience.
Get the full story at Koddi
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