A recent report from McKinsey suggests that social technology has been the fastest adopted form of media in history but we are still only scratching the surface of its potential.
Most businesses know that online social collaboration tools can form part of the solution to inefficient working practices, but they’ve been around for ages and, for various hotly discussed reasons, never seem to have caught on.
There are several theories as to why online collaboration tools are taking off. Firstly, there’s the recession, which is forcing businesses to do more with less including, in many cases, getting rid of the office and relying on shared working spaces for collaboration.
Secondly, with more than 1 billion people actively using Facebook, we’ve all become more familiar with news feeds, activity streams and @mentions – common features of enterprise social networks.
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