The third screen: Mobile in 2012
December 12, 2011 | Online Marketing
As expected, the amount spent on most aspects of mobile is projected to continue to increase. Much of this is being driven by the continuing migration to smartphones with more people having more mobile capabilities provided by an evolving mobile industry. Here is a look at some of the mobile numbers for 2012.
- $2.4 billion U.S. mobile ad revenue. This would be a growth of 65% over this year, according to research from mobileSquared. Mobile search is expected to be the growth driver here, accounting for more than $1 billion, or 43% of all mobile ad revenue. Google alone has projected its mobile revenue rate at $2.5 billion annually.
- $10 billion in mobile commerce. With an annual compound growth rate of 39% for the next five years, Forrester Research projects $10 billion to be spent by the end of next year, driven by consumers purchasing more products and service from their mobile phones.
- $15 billion on worldwide mobile retail campaigns. That’s a 50% increase over this year and accelerating faster in North America and Western Europe than in the Far East and China, says Juniper Research.
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