February 09, 2018

The tightrope between privacy and personalisation for hotels around data


Whether you’re using it to improve your guest experiences, or focussing on keeping it secure, there is no doubt that 2018 is going to revolve around data.

From personalisation, to making sure that you’re in line with the General Data Protection Regulation (GDPR), data is definitely going to be a hot topic for the first half of the year.

Personal data is a powerful marketing and guest experience tool and key to a hotel’s relationship with their guests. However, hotels must be cautious as to how they handle personal information [so that they don’t] violate their guests’ right to privacy.

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