From SEO to design, find out the top five things you need to know now in hotel digital marketing.
This month, the latest digital innovations include big announcements from Google regarding new merchandising features on Google AMP Stories, new LinkedIn advertising opportunities, and Instagram’s new questions sticker functionality for Stories.
1. SEO: Google releases AMP Stories 1.0 with advertising opportunities. If you haven’t already heard, AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as video, photography, analytics, text and more. Similar to Snapchat and Instagram Stories, AMP stories provide publishers with rich media storytelling options designed for the mobile web. Now, Google is launching a new beta available to publishers using DoubleClick for Publishers (soon to be called Google Ad Manager) to serve ads within AMP stories with a “Shop Now” button.
As this beta rolls out, this is a great opportunity for hotels to increase organic visibility of their room types in mobile searches. Hotels can highlight videos and images of accommodations with the ability for users to book the room right from the Google AMP story.
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