June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
In addition to the data science involved in revenue strategy, customer relationships matter a great deal to a hotel’s success.
The end-to-end guest experience is more hospitable when the hotel secures a reservation itself rather than through a middleman. With direct bookings, the hotel-customer relationship is deeper and begins sooner.
Hotels already have preference and spending data if a repeat guest is booking directly. The property can personalize a package or upsell in the run-time path, rather than putting that responsibility on a front-desk agent at check-in.
The hotel’s staff can take care of guests even before they arrive. If you’ve ever tried to change a booking that you made with an OTA, you know it’s more difficult when the hotel staff has only the minimal amount of data the OTA shares with properties.
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