January 18, 2018
What investors want to see from TripAdvisor in 2018
Here's a rundown of what investors will be looking for this year as TripAdvisor attempts to get its groove back.Read more
November 10, 2017
SiteMinder has joined forces with travel marketing and data experts, Sojern, to produce a new hotel industry report titled ‘How hoteliers can use data to drive more revenue’.
OTAs and big brands use programmatic to drive travellers back to their site to book with them – it’s the tool of the big brands because it works. The good news is that independent hotels can tap into the same power.
There’s plenty of opportunity to find and engage guests who are unfamiliar with your property and brand. Prospecting – where you reach travellers with a high-intent for your destination, brand, or offering but who haven’t yet been to your website – is a data-driven way to do just that.
Since 98% of consumers don’t convert the first time they visit a website, you can use data to know who hit your site and reach them with display ads, driving them back to you using programmatic retargeting.
Get the full story at SiteMinder
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