Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. Here are 10 things that need to be checked, and checked often, to ensure your marketing efforts are as effective as possible.
In order for your marketing to work at its potential all systems must be functioning, and when you built them… they were. Unfortunately, over time things break, stop working, change or are simply just forgotten.
One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
In Fuel Travel’s history we have built and optimized hundreds of sites, booking systems, and marketing programs. We have also found (sometimes the hard way) several things that seem to just break on their own. We recommend you test all your systems at least quarterly and this checklist of hotel marketing fails will give you a great start of where to look.
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