March 24, 2017
Google Travel exec details changing consumer behavior
If you want to dig for new information about consumer behavior in travel and beyond it, Google’s a good place to start.Read more
These are exciting times, the rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs better.
- iPads and tablets will make paperless conference binder a reality: The days of finding the event planner by looking for the person carrying the thick 3-ring binder full of paper are rapidly drawing to a close. Meeting planners are trading their heavy paper “conference bibles” for svelte iPads and other tablets. These light, portable, instant-on, GPS-capable devices with large, high-resolution screens and with a host of free and very low cost apps make accessing and editing conference-related documents possible.
- Paper will not be needed for conference attendees: Paper event programs and exhibition guides go out of date almost the minute they are printed. In addition, they are heavy, static, difficult to search, costly to print/ship, and require chopping down trees. These paper programs and guides usually end up in landfills.
- Meeting planners with will use mobile apps to help with hotel site inspections: On the broad view, destinations, hotels and convention centers are building apps to sell and engage meeting planners, attendees and visitors before they ever come.
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