May 18, 2018
How Airbnb overtook Booking.com
According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain - leaving them behind only TripAdvisor and Expedia.Read more
We will drop social from social media as all media is social; we will drop digital and mobile from digital & mobile marketing as all marketing is digital and mobile; we will drop advertising from advertising agency as their future is in helping clients creatively realize opportunities.
In Part One of Fast Company's 2013 marketing forecast, a number of high-level creative types were asked for their educated predictions on how their jobs and the marketing landscape would change in 2013.
Now, Fast Company is passing the mic to the strategists. These are the people who are said to represent the consumer in the marketing process - they’re the masters of research, the experts in media and culture that are responsible for generating brand insights and opportunities.
The magazine asked them what were the big shifts in consumer and media trends that would impact marketing and the wider cultural trends feeding these changes. They’ve got a lot on their minds, apparently, so settle in for a long and enlightening read.
Get full story at Fast Company - Part 1, Part 2
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