Hotel brand standards are an important factor in guest perception and experience, not to mention a consideration for potential buyers and investors.
In its latest guide, ReviewPro explores three brand strategies that came out of our recent brand reputation report. Whether you oversee a small sub-brand or a global superstar, these essential steps will help ensure you are nailing your hotel brand strategy.
With so many brands to choose from, it’s increasingly difficult for travelers to distinguish one brand over others. Travelers buy into experiences, and this requires hotels to find a niche and unique selling points from which to build a story and brand reputation.
However, this is often at odds with the need of big hotel companies to appeal to broad audiences so that they can grow, expand, and generate economies of scale.
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