Three ways to boost hotel search-engine rankings
November 10, 2011 | Hotel Marketing
As search volume continues to grow every year and the way we research and book hotels shifts, the importance of building a strong foundation in the local search space will become even more important.
First things first: Why should I put my resources into this?
Google and other search engines use an algorithm for local listings that is heavily based on how much they trust that your properties are legitimate.
Google looks bad if a search for “New York hotels” returns a bunch of locations that are actually closed. If Google’s results are inaccurate or off, fewer people will use the search engine, meaning Google serves less ads. And Google has made its billions serving ads. So you can see why Google has to vet hotels and other local properties before pushing them to the top of their search-engine results pages.
Of course, Google’s vetting process is all built into its algorithm, and the more you understand how its algorithm works, the better you’ll be able to use it to your advantage. The steps outlined in this article will help boost visibility in the hotel space on Google, Bing and the other local search engines.
Get the full story at HotelNewsNow.com
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