February 24, 2017
How Accor wants to transform the way everyone uses hotels
Deal by deal, AccorHotels is taking bold steps to bring the traditional hotel company into the future and its newest pilot is absolute proof of that.Read more
Google’s acquisition of Zagat last week and Yelp’s excellent snarky response has brought customer reviews to the forefront of the news again, so it’s a good time to start thinking about how garnering more online reviews fits into your business.
Some tips for asking customer reviews:
- Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could hurt your business by dampening the enthusiasm of these mavens.
- Make it easy for customers. Don’t send them a link to review you on Google unless they have a Gmail address.
- Don’t ask people for Yelp reviews. This almost always backfires. You may get a few positive reviews in the short term, but if your customers are not active Yelpers, Yelp’s SPAM filters will eventually toast their reviews. You’ll end up with no reviews and potentially some angry customers who wonder why their work of review art disappeared.
Get the full story at Search Engine Land
Visit our sponsors: