While massive restaurant chains might have resources to build out their own management systems or integrate with larger point-of-sale providers, Toast is raising a big round of funding to go after everyone else.
Now Toast is a business valued at $1.4 billion, thanks to a fresh infusion of $115 million in its latest round of funding. At its core, Toast is a point-of-sale for restaurants, though over time it’s added more and more services on top of that. Now the goal is to be not just a point of sale, but offer a whole system to help restaurants operate efficiently. That can range from the actual point of sale all the way to loyalty programs and reporting on that information. The round was led by T. Rowe Price Associates, with participation from new investor Tiger Global Management and other existing investors.
“We’re just trying to keep our finger on the pulse to what matters to restauranteurs,” CFO Tim Barash said. “We hear a lot about the labor side of the equation. We’re working through what to do there. If you ask restaurants about the number one thing they’re thinking about, most respondents say it’s around labor — that’s a really big one.”
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