Today’s travelers more connected than ever
November 11, 2011 | Online Travel
U.S. travelers who plan and book trips online are more likely to be early adopters of new technology, more likely to own a smartphone and take about three leisure trips a year, according to new research.
“The appetite for new technology is often coupled with a strong appetite for travel,” said Carroll Rheem, director of research for PhoCusWright, which tracks travel trends.
The findings were based on the soon-to-be-released results of PhoCusWright’s Traveler Technology Survey 2011, which surveyed 1,948 online travelers -- U.S. adults who have taken one leisure trip in the past 12 months that involved at least one flight/hotel stay and who planned their trip online.
According to the survey results, 47 percent of U.S. online travelers are on the cutting edge or are early adopters of new technologies.
Get the full story at msnbc
Latest Industry News
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
Mobile travel searches most often related to transportation
24 May, 2012 | Hotel Marketing
Google updates travel research library
24 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
Mobile marketing small but growing
24 May, 2012 | Online Marketing
Advanced social media - amateurs and agencies need not apply
24 May, 2012 | Online Marketing
The change in hotel search
23 May, 2012 | Hotel Marketing
Can Hertz shake up car sharing?
23 May, 2012 | Online Travel
Travel forecasts predict summer gains, fall uncertainty
23 May, 2012 | Hotel Marketing
Room price takes top spot among U.S. traveler considerations
23 May, 2012 | Hotel Marketing
“Turn off” the old way, and adopt agile marketing
23 May, 2012 | Online Marketing
More on why marketers fail with Facebook ads
23 May, 2012 | Online Marketing
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
According to Orbitz, 77 percent of Americans have summer travel plans
22 May, 2012 | Hotel Marketing
More on TripAdvisor’s challenge with genuine reviews
22 May, 2012 | Hotel Marketing
Most Popular Articles
Facebook users can now book hotel rooms, and earn commissions
18 May, 2012 | Hotel Marketing
Facebook travel app Gogobot hits 1 million users, 30 times more traffic than all its competitors
18 May, 2012 | Online Travel
No Facebook. Understanding social media in China
18 May, 2012 | Online Marketing
Kayak to ride Facebook wave
18 May, 2012 | Online Travel
As Facebook grows, millions say, ‘no, thanks’
18 May, 2012 | Online Marketing
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
U.S. isn’t the most Facebook-addicted country
18 May, 2012 | Online Marketing
The change in hotel search
23 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
