July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
As consumers embrace digital, many restaurant brands have yet to capitalize on the opportunities technology offers to revive the lagging industry.
Barely half of brands in L2’s Digital IQ Index: Restaurants let customers order for delivery or pickup on their sites, less than a third offer coupons that can be used in digital checkout, and a mere 5% integrate expedited digital payment options like PayPal.
The eateries below are exceptions to the rule. By taking advantage of mobile payment and loyalty programs and paying attention to social media, they’re establishing themselves as pioneers — boosting their chances of continued success as foot traffic continues to decline.
Get the full story at L2
Read also "15 tips for restaurant social media marketing with examples"
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