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Top 12 hotel internet marketing questions answered

July 31, 2012 | Hotel Marketing

Digital travel marketing leader Vizergy, along with respected hospitality industry veterans Bill Carroll, Brad Rahinsky, Brandon Harper and Daniel Edward Craig, joined forces to answer today’s most pressing hotel Internet marketing questions.

The questions addressed in this whitepaper, which are a result of communicating with Vizergy clients, interacting with hoteliers via social media and brainstorming with fellow industry colleagues, were tough to narrow down. Because our industry has become so complex, there were countless questions on countless topics. In the end, we narrowed them down to the following 12 questions, which represent the most frequently asked questions amongst a wide array of hoteliers like you, from both branded and independent hotels and resorts across North America.

This paper is designed to share our insights and equip you with the knowledge needed to enhance your property’s online marketing.

1) what is the biggest trend currently impacting online marketing for hotels?

Bill Carroll, senior lecturer at Cornell’s school of Hotel administration: Mobile is the biggest game changer. It is a reservation tool, a service tool, and an upsell tool... all in one! With advancement of smartphones, the massive quantity of consumers using their devices to research and purchase, and the convenience that is so important to today’s fast-paced consumers, it’s vital that the travel industry is fully embracing this trend. And it’s not really a trend anymore; it’s simply here to stay, and is only growing.

Download the full report at Vizergy (free registration)

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