A nicely detailed study by Pi Datametrics shows how competitive the US digital travel market is for flight bookings with Kayak, TripAdvisor and Expedia owning 57% of the market.
Other highlights include:
- The top 11 performers consist of online travel agencies, aggregators or integrated review and booking sites. These sites own 86% of the entire market.
- An actual airline doesn’t appear until position 11, and only owns 0.6% of the category (Southwest).
- By 2019 it is estimated that 69% of travel bookers will use a digital device to book a trip.
Get the full story at Pi Datametrics