Top 5 mistakes most hotel social media accounts contain
August 04, 2010 |
Social media together with the hospitality industry can make a great pair. Too bad very few hotels actually know how to make that happen. Instead, the hotels
No proper signage at the property: Many hotels that have social media presence either hide it in an offline world on purpose or do so unintentionally. The hotel may have a Twitter and Facebook account, yet when you are staying at the hotel, you would never know. Does it make any sense? No, but it often is the case. Having signs at the front desk, on the flyers, newsletters, feedback cards, receipts etc. would go a long way when it comes to encouraging the existing customers to join the hotels
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