Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click.
But what happens once a customer clicks through your ad? According to a study, for every $92 spent acquiring customers, only $1 is spent converting them. And although only 22% of businesses are satisfied with their online conversion rates, many consider landing page optimization one of the most technically challenging changes to make. However, testing and optimizing the landing page experience can create huge improvements in conversion rate.
Here are our top five tips for an ideal landing page strategy.
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